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Our Niche
We are passionate about being able to be involved creatively in a project and focus on bringing in clients of a similar mindset. We fill a niche in the industry offering a valuable service to high-end clients who place a heightened value on image, creativity, and concrete results.
By having a group of upscale clients who share the same target market, We are able to allow clients to cross-promote, piggy-back on each other’s promotions, or participate in co-branding opportunities – a brilliant strategy, according to our clients. “We are also realistic enough to understand that no matter how good we are, not everyone is going to be taken by our work,” Mimi Dinh, President of Mikel Marketing, further explains. “It’s important for us to define our target market carefully and go after those clients with whom we truly want to build a long-term relationship, instead of trying to be all things to all people,” Mimi concludes. “It is through understanding this niche so well that we are able to satisfy our clients who demand nothing less than the best.”