Advertising

Mikel Marketing will develop an effective ad campaign to coincide with the marketing plan. We will be involved in creating the ads for local special offers that will run periodically. As local print, television, radio, electronic, and billboard ads successfully draw attention to the public with price deals and offers, we want to offer your target market with attractive direct mail, on line and other ad placements that are focused on your

intended audience. Our responsibilities include research for appropriate ad medium, negotiate ad rates and leverage for publicity, place buy for ads, select ad schedule.

Before deciding on your advertising plan, it is important that both ad content and ad placement be thoroughly researched:

  1. Its content/message must be powerful and effective
  2. Its design and lay out must be aesthetically appealing and a perfect expression of your image and product(s) or service(s)
  3. Its placement must be carefully chosen so the ad would appear in the right medium and in the right section
  4. Its frequency must be well planned for cost effectiveness & maximum results
  5. Strong negotiations will take place between the press/media medium and Mikel Marketing to acquire maximum exposure for our client, in terms of advertising values and additional perks (sponsorship for your events, editorial write-ups, directory listing, calendar listing, website exposure, on-line promotions, cross-promotional opportunities, etc.)